Link building is essential for SEO, and you may already be familiar with the term. If you’re still unsure, don’t worry; a replay is never a terrible idea.

The term “search engine optimization” refers to the process of optimising a website for search engines. One can optimise content using SEO, which will result in more leads being generated on your website. Now that you’re aware of this, let’s move on to link building and how it’s accomplished.

Are you getting thrilled yet? Let’s get this party started. The first thing to understand is what link building entails.

Link building is the process through which webmasters collect references from other websites that link back to their own content. A high backlink profile—links from other websites to one’s own content—is one of Google’s most important ranking factors.

The more people who link to your site, the more social proof it has. While strong content might help you get backlinks naturally, you can also use strategies to build them on purpose.

ALERT! Oops, there is one thing that you have to be aware of and that is link spam. Do you want to know what it is?

Backlinks that are inserted on pages and websites without consideration for relevance or customer experience in order to increase search rankings are referred to as link spam. Search engines have strong criteria against link spam and will penalise or devalue spammy links if they are found.

Now is the time to have a look at the types of link spam that you need to avoid.

Spam posting 

When a black hat link builder puts single links in the comment area, guest books, or public forums, this is known as spam posting. These kinds of web spaces are popular among link spammers because they have few barriers to entry, making it easy for them to create accounts and post spam comments with links to their websites.

Single blog post 

A single blog post is also known as web 2.0. These are basically spaces where you can post your content, an example of such a thing is WordPress. These were used to be in the trend for long period but now the effectiveness is decreasing. So, adding links that might not be converted into leads won’t be ranked by google and thus, you won’t get the desired result.

Site-wide links 

Only a few years ago, this was a widespread habit that practically everyone followed. Site-wide links, often known as sponsored links or Google Bombs, are usually found in the footer of web pages.

Google used the Penguin move to combat the exploitation of anchor text with purchased links on websites, this technique was disabled. This approach is no longer legal, and site owners should avoid using it.

Link farms 

Another thing that might not be accepted by Google or other search engines is excessive link cultivation. Do you know what link cultivation is? Sometimes two people make a deal and they put content on each others site and generate backlinks to rank higher in the search engine results. But as you all already know that excess of anything is bad and link cultivation is no exception. If it is done in excess then search engines might not see it as genuine and thus won’t rank the page even in some scenarios it might not rank your website.

Bad quality press release syndication 

Press releases are quite essential for your business and you have to make sure the content is justifying your brand and conveying its meaning. Bad quality press release syndication can ruin your brand image for search engines. If press releases are bad then your website and brand might suffer a lot. To save your company from such disastrous results focus on good quality press release syndication.

Linkbait and switch 

It’s clear that tricking consumers into accessing pages they don’t want to view isn’t a good idea. This method isn’t valued by search engines, and you’ll be hailed or punished if you use it. The bob rates for linkbait and switch operations are extremely high, leading to dissatisfied consumers reporting your pages on a frequent basis.

Although this isn’t done very often, it is a poor practice that should be avoided at all costs. If all else is equal, use moral techniques to promote your links in bulk, such as smart links, which can result in rehash success for your pages.

What is the best possible solution? Are you wondering about the same? If yes then hiring professionals can be your call. Professionals are going to help you out by providing exceptional services like link building, seo audit services, on-page & off-page seo, keyword research, and so on.


You have a problem to deal with but in this blog, you have the solution as well. Be aware of the above-mentioned types of link spamming. If you are ready to ignore the suggestion then be ready to make your business suffer. Your smart decisions have the power to make everything possible. So, instead of wasting time, it is best either to plan everything out by yourself or you can hire professionals as they can provide full efficiency.

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