Recent years have been extremely difficult, especially for small businesses. And the pandemic is showing no sign of ebbing any time soon. Consumers and businesses alike are eager to return to normal life.
If the pandemic has taught us anything, it is the power of supporting each other – rallying support for those in distress. Still, independent businesses and local franchises need to make a concerted effort to reach customers within close proximity.
Most surveys confirm that over 90 percent of people used the internet to find local businesses in 2020. From the business perspective, the most effective way to target customers is online.
And why not? Stats tell us that in 2021, there were 4.66 billion active internet users worldwide – 59.5 percent of the global population. Now you know why businesses are rushing to the digital sphere.
Moreover, 92.6 percent (4.32 billion) accessed the internet via mobile devices out of these total internet users. This usage means more people will be looking for cell phone repair services.
So if you are a cell phone repair business, how will you ensure that you are visible to the local customers and they can find you?
Answer: You need to engage in targeted digital marketing efforts for your cell phone repair shop.
If you are aiming to increase your brand awareness and want your potential customers to find you, here are a few tips to let your customers find your repair store for their next repair.
Get Onboard with Google My Business
One of the most important steps you can take to reach local customers is to take full advantage of the Google My Business platform. It is a free service that essentially highlights your business in relevant web searches. Google My Business is what drives the organic promotion of specific kinds of search results.
If you’ve searched some business or looked for specific services in your area on the internet and ever seen an outlined section on the side of a search results page, you have seen the working of Google My Business.
Google My Business is a potent tool for local businesses. You can use it to put the important information your online customers search for. For example, your hours of operation, location, contact information, products and services, images, and relevant updates will be shown by this tool once the user searches for you.
The convenience for the user is that they do not have to visit the website as they can find all the information immediately. This might seem counterproductive as it discourages the user from visiting your website, but actually, it is more helpful to your business. They can find information quickly and reach you sooner than you’d expect.
Optimize Your Long-Tail Keywords
SEO is what makes the internet go round! You need to intelligently utilize relevant keywords in your online marketing content to be visible to your customers.
It is an uphill task to compete with larger businesses if you are a small repair store. However, once you optimize the usage of the right amount of keywords at the right places, you can outdo your competitors online.
Optimization of your website will make it likely that your customers will reach you.
But what’s the best optimization method if you want your local customers to find you?
That is; be specific in your keyword selection instead of keeping it broad.
Instead of trying to appear in searches for “cell phone repair,” you might target terms like “best cell phone repair shop software in Clifton, Arizona” or “best repair shop software in Little Rock, AR.”
Optimizing with long-tail keywords and conversational phrases can increase your chances of appearing in those web searches. Longer keywords also portray user intent making your business more relevant to your customers.
Online Reviews Makes the Difference
Generating online reviews is the best thing you can do to make your business successful. If you have good feedbacks from your customers online, people are more likely to come to get your services or products.
Online reviews boost your brand image and perception and increase your website traffic. In order to get more online reviews, you should request customers to leave online reviews. For starters, you probably have to remind them – send out a direct link in your newsletters and put it on social media and your website.
Also Read – How You Can Find A Broker To Sell My Business
Once you start receiving reviews, remember to respond to each one with compassion. This is your chance to showcase what makes your customer service so great. You can cement your good reputation or even save a future sale if you remain calm, lead with your values, and make sure the customer feels heard.
A Boost to Your Local Reach
Once you tap these strategies to target local customers, you will witness an upsurge in your local reach. As a result, online marketing has become an utmost necessity to keep your repair business alive in this digital era. At the same time, having cell phone repair shop software in your repair store increases customer satisfaction a long way.