Digital transformation strategy: Foundation to support your innovative efforts

A digital transformation strategy is about transformation on all fronts, from the workforce to IT to the company culture. If you want to make significant investments in new technologies and systems, you need a solid foundation of analytics, technology, and people skills to guide your innovation efforts. To succeed in business, there has to change. And if you’re not leading the charge, then someone else will. Digital transformation is inevitable. If your company wants to grow and thrive in today’s world of technology, it needs a strategy that covers all aspects of IT and operations.

A critical aspect of an organisation’s strategy for digital transformation is ensuring that the plan aligns with and supports the organization’s overall business objectives. Aligning a digital transformation strategy with organizational goals and culture can be challenging, but it is one of the most important elements to a successful transformation effort.

10 ways to get a digital transformation strategy: 

1. Know the demands of your customers

Be clear about who your customers are and what they demand. The first step in developing a digital transformation strategy is understanding your company’s market and its competition so that you know where to focus your resources.

2. Team must be uptodate

Make sure your team is up-to-date on the technology trends that are driving change. 

The best digital transformation strategy will include a plan of action and a strategy for establishing new business models that are supported by current technologies.

3. Set high standards

Set high standards for the people who will implement your transformation strategy. It’s important to recognize that IT employees are becoming more and more like marketers. They need to be fluent in technology and open to new ideas and approaches.

4. Adapt to needs of change

 Recognize that you can’t automate every task in your company. The most effective digital transformation strategy is one that can adapt as the needs of the organization change.

5. Outsourcing may not help

Business owners may think that it’s best to outsource IT functions and cut costs, but this could backfire, experts say. The truth is that if you outsource your IT, your employees may become complacent. Outsourcing can also affect an employee’s motivation and engagement.

6. Appreciate Diversity

 Women and minorities should be involved in a company’s digital transformation strategy from the get-go. Studies show that diverse teams are more innovative, savvy, and responsive to customers than those with all-white, male workforces.

7. Go-Head to head with larger companies

 A digital transformation strategy can be a burden for small and midsize companies. For larger corporations, developing a digital transformation plan is a matter of survival and being nimble where you can go head-to-head with the larger competitors.

8. Start at the right time

Digital technologies are growing in computing power, complexity, and focus as they intersect with new business opportunities. When you start your digital strategy process at the right time, the results should be positive.

9. Have an honest conversation 

 Have an honest conversation with your employees about their concerns and fears about change. Your team can also use employee surveys to identify the problems that need to be addressed within the organization.

10. Take risks and manage it wisely

 It’s all about taking risks and managing them wisely, says James O’Brien, CEO of Vizury Inc., a consulting company based in New York City. As a chief executive, you need to take the time to understand what your company needs and what it can’t wait for.


When you develop a digital transformation strategy, your employees will be more likely to accept new ideas and technology. By creating a culture of innovation, you can improve your bottom line with maximum efficiency. So, back to our question. What do you want from your digital transformation strategy? No one magic bullet will work for every company and every market. The best advice is to ask the right questions and find a path that fits your needs. But at a minimum, these 10 recommendations should serve as an excellent starting point for any business looking for ways to build its digital future on solid ground. Remember that creating a solid foundation will bring long term results