Websites are projects in progress, and they are never completely finished. You must constantly update your content and create new pages.
All in all, there is always something you can do to improve a website and make it more interesting and effective for your users.
In this article, we’ll look at some things you can do for your website that, while small, can have a big impact on your overall metrics.
In this list, we mention some improvements in different areas such as website speed, SEO, and conversion. However, putting each of these points into practice will take less than 10 minutes.
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Improve a website quickly and easily
1. Do a mobile device compatibility test
Our first task in improving a website is to run some diagnostics and check the current state of your site. An important test is to check if it is compatible with mobile devices.
Since Google updated its algorithm, having a responsive website is essential in terms of usability and SEO.
Fortunately, Google offers you a tool to check your website’s compatibility with mobile devices. You just have to write your URL to know if your site is responsive, and if not, they tell you how to do it.
Usually, testing just the home page is enough. However, if you have a page that differs significantly from the rest of the site (such as a blog), it might be a good idea to test it individually.
2. Run a speed test
The next step on the list to improve a website is to perform a speed test. The loading speed of the page is another factor that can make a big difference in the success of a website due to its impact on bounce rate. 40% of users will leave a website that doesn’t load within three seconds.
It’s time to find out if your site is one of them. You can use Google PageSpeed Insights for this. Again, just enter your URL, hit the button, and the tool will tell you how your site is doing in terms of page speed and what you should do about it.
Another tool with which you can perform this test is Pingdom. In addition to checking the speed of your website from different locations, it offers you much more information about what slows it down.
3. Enable Gzip compression
One of the small changes that can make a difference in terms of page load speed is adding Gzip compression to your site. This means compressing your website files to make them smaller.
Smaller files download faster, resulting in faster page loads. Easy peasy.
The speed test you ran at the beginning will tell you if you have Gzip compression enabled or not.
4. A/B Test your call to action
Calls to action could be the most important factor for conversion rates. Here, the smallest changes, like altering the color of a word or button, can literally make the difference between a sale and a lost customer.
Regardless of your goal, it’s a good idea to test your CTAs from time to time.
Fortunately, it doesn’t take too long, and WordPress offers several tools for it.
Hypothesize what could improve your call to action and create a test. Give it a couple of days to make the test more effective and choose the winning proposal. Your conversions will improve permanently.
5. Install an image optimization plugin
Images and photographs often make up a large part of the weight of a page. For that reason, reducing its size as much as possible is a good way to speed up your website.
Besides always using the image at the size you need and optimizing it before uploading (for example, with TinyPNG), one of the fastest ways is to use an image optimization plugin.
WP Smush and EWWW Image Optimizer are great options. Not only will they automatically optimize any image that is uploaded to your site, but they will also be able to do the same for existing images.
Simply install one of the two tools and let them do the work for you.
6. Review/update previous content
Content is a central pillar for the success of any website. For that reason, many of us publish new entries on our blog every day.
However, what about the old content? Yes, the things you wrote a few months or years ago. It is still relevant to your audience and attracts visitors. You could probably give it a facelift, though.
Updating old content is a great strategy to give a second boost and improve a website. Google loves up-to-date things and rewards you with better rankings. So do your visitors.
Here’s how to do it:
- Edit for style and readability: If your content is a few months old or a few years old, chances are you’re a better writer now.
- Add more audiovisual content. Users don’t like articles with just words anymore. Add some images or videos if you can. It won’t take you much time as you thought. There are many tools for creating videos and designing images in just minutes. My favorite tools are FlexClip for video creation and FotoJet for image design.
- Update Information: Are the facts in the post still true? Has new information come to light? Is there anything else you can mention? If so, edit it.
- Add and/or update links: Are the external links up to date? Are there any additional or better sources to link to?
- Optimize content for search engines: If you use Yoast SEO, it will show you exactly what else will get your article more optimized. Also, they introduced the readability module last year, so your older posts are likely in need of an overhaul.
7. Refresh the “About” page
Keep with the theme of updating existing content. The “About” page is often one of the most important pages on any website. People may be curious to know who is behind what they are reading. For that reason, it is a good idea to keep it updated.
Reviewing this page to see if it still reflects reality is one of the easy things you can do to improve a website in the blink of an eye.
8. Minify the Code
Minifying your code is one of those things that every web speed article recommends but seems difficult to implement.
In case you don’t know, minifying code means reducing the weight of files by removing unnecessary bytes. This way, the files will be much smaller, which, as we have learned, makes the pages faster.
Fortunately, there is Autoptimize. Literally, all you have to do is install the plugin, activate minification, and you’re good to go.
9. Add new keywords
In Google Search Console > Search Traffic > Search Analytics, you can find the search queries that relate to your site. It also allows you to see your number of impressions, click-through rates, and average search position.
This information is very useful for finding new long-tail keywords for your content.
Sort the list by search position
Move to the point where the average position is greater than 10.
Click on a search query.
On the next screen, click Pages to see the URL of the page that is ranking for that keyword.
Why is this useful? Because now, you can go to that particular page and add that keyword to it. Two to five times is usually enough. In addition, you are showing Google that you update your pages.
10. Check for 404 errors
It frustrates users when they click on a search result or link and land on a page that doesn’t exist. The dreaded 404 not found error.
Even though you have a custom 404 error page, this error causes people to leave your site. For that reason, the last thing on our list to improve a website is finding and eliminating them.
Websites need constant improvements to stay fresh, relevant, and interesting to users. Reviewing and introducing improvements to your website can be very effective and greatly impact your goals.
While the changes are small, your cumulative results will make a difference.